A Woman On a Bicycle in Coeurd'Alene

“When I see an adult on a bicycle, I do not despair for the future of the human race.” -- HG Wells

Creating a Stronger Community

As I get older, I realize that I can’t just “live” in my space.  I feel the pull to create a better world for those around me; especially those that come after.  When we strive to create vibrant, healthy, and financially viable communities it is better for everyone.

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We Are Less Connected Than Ever

Although the internet and social media make it seem like we are more connected; we are less connected than we ever have been. And…this is coming from someone whose business revolves around the internet and social media. I know and appreciate their value, but we also can’t forget to disconnect and get out into the fresh air as often as we can.

Local Events

The Secret to Success

We need to create more walkable/bikeable public spaces, filled with art (by local artists), where people want to be. Not more concrete superhighways. Coeur d’Alene is already doing a pretty good job, but there is always room for improvement. Wouldn’t it be amazing if Coeur d’Alene became the model for other cities to follow? Let’s start to put PEOPLE first in everything that we do.


Passionate About

My Bicycles

Bike-friendly communities are healthier, physically and financially.

Putting People First

Build places that people want to be. Not pave paradise.

The Arts

Empowering local artists benefits the entire community.

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Coeur d’Alene Has a Vision for the Future

Coeur d’Alene created CDA 2030 after input from 1000’s of community members about what they want to see in Coeur d’Alene’s future. There are several action items that fit with the three key things I feel passionate about – Bicycle Friendly, People First, and the Arts.

Enjoy this video that CDA 2030 did about the organization and hear from stakeholders and partners.

CDA 2030 Website

Be sure to check out my musings about Coeur d’Alene, online marketing, local art, bicycles, and fun!








About Me

I am a wife, mother, my own boss, community organizer, human powered transportation advocate, bicycle tourism development specialist, an almost everyday cyclist, and promoter of all things fabulous.

I have lived in North Idaho for over 20 years, been own boss since 2008, teach at the North Idaho College Workforce Training Center, volunteer for several local non-profits, and encourage others to embrace smart growth of our communities for economic viability and enjoyment for years to come by locals and visitors alike.

My Services

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My Musings & Resources

Here is where I will share insights from my own personal experiences, plus what other experts have to say. All of it will help you become a champion for creating a stronger community.


Patience In a Fast Food World Is Sometimes Hard

Patience In a Fast Food World Is Sometimes Hard Raise your hand if you have ever lost your mind because the website you are on only has one contact portal.[…]

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August 8, 2017 0
Spend Money: Season's Trio Sliders

People Spend Money When They Bicycle

People Spend Money When They Bicycle Have you ever heard this said: people who ride bicycles don’t spend money because they are cheap. Maybe you have even thought it yourself.[…]

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July 31, 2017 0
Parking Structure

Parking: Do We Really Need More?

We Don’t Need More Parking What is that you say? No more parking? But what about the fact I can’t find a parking space downtown when I drive down there[…]

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July 25, 2017 0

The Team

Each one of us provides a special skill or insight to our customers.

Jamie Lynn Morgan


Woman on a bicycle, working 4 self, carnivore, coffee, murder mysteries, red wine, sci-fi, micro-brews, & purple. Let’s all be car(e) free together! #bikelife

Ashley Louise Morgan

Assistant & Marketer

Writing and editing written material for the web.
Creating banners and logos for clients.

Tom Morgan

President/Founder Lake City Bicycle Collective, INC

Silent Partner in Idaho Bike Life, but active as the President of Lake City Bicycle Collective Inc, plus Air Conditioner and Furnace Repairman

Some of Our Current Clients

We appreciate every single client we help large or small. Here are a few of our current clients that have trusted us with their online presence.

Say Hello

If you have questions, suggestions, want to hire me, or just have something fabulous to share please contact me!